Marketing Strategy: The Six Pillars

After studying marketing for 10 years now, I thought I’d put together this list to summarize the key pillars of marketing strategy.

If you are running a business, this might be valuable to you. Here is a video summary.

Product.

What are you selling? A product is a physical/digital good, or a service you are offering. Take time to make your product offering remarkable, and the rest of your marketing strategy will be easier.

Advantage.

What is your unique selling proposition? What makes you stand out from the crowd? What makes your business unique is what will be your strategic advantage. If you have this down, marketing will be effortless.

Customer.

Who is buying from you? Knowing everything about your customer will help focus your efforts on providing them with the best experience. Know their interests, know what they value, then give them what they want — and then some.

Pricing.

How much will your product cost? Understand the best pricing model for what you have to offer. Nowadays, we have a whole host of options, from flat rates to subscriptions. Maybe your customer will tell you what the best price is.

Distribution.

How will you deliver your product? There are digital storefronts (website/Shopify), brick-and-mortar, or a major distributor like Amazon. Ease of distribution will ease your sales growth.

Awareness.

How will people hear about you? Consider promotional channels like social media, email marketing, and paid advertising, to name a few. Although a remarkable product will help build that initial word-of-mouth awareness, it always helps to add fuel to the fire.

Those are the six pillars of marketing strategy! If you master all six within your business, expect to see the growth and success you seek, in due time. It’s important to take a moment and really understand how these six pillars are structured into your business vision. If one pillar is weaker than the others, that lends itself an opportunity to improve on your current strategy. Best of luck!